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Choice Hotels acquired the Radisson Hotels Americas brands back in 2022. Now, it’s reimagining the brand identities of these hotels with new logos as well as several experiential elements that the company will introduce this year in the hopes of attracting more upscale guests.
Radisson
Radisson has been around for 115 years. It was first established in the United States by hotelier Edna Dickerson. The new Radisson logo “references the original signage with a prominent uppercase font that was once displayed on hotels across the country.”
Radisson Blu
Radisson Blu was first opened as the SAS Hotel in Denmark in 1960. It was designed by Arne Jacobsen and was touted as the first design-forward hotel (a title that the brand retains today). The new Radisson Blu logo honors its Scandinavian heritage with “a minimalist gradient typeface evokes a sense of intrigue while the wide spacing between the letters draws people in to discover more.” I recently stayed at a Radisson Blu for the first time in years and was impressed during my brief time at the Manchester Airport location (review here).
Radisson Individuals
I had never heard of this brand before today. It’s a portfolio of unique hotels (similar to Marriot’s Luxury Collection or Tribute Portfolio). The new Radisson Individuals logo is “intentionally subtle, accentuating the individual character of the boutique and independent hotels in this soft brand collection as it takes center stage. The logo harmonizes with Radisson Blu’s, its companion in the upper upscale segment, to reflect an elevated hotel stay that sparks guests’ sense of curiosity.”
Radisson-branded properties will begin unveiling their new visual identities starting with the Radisson Hotel El Paso Airport in Texas and the Radisson Blu Fargo in North Dakota this year. Later this year, Choice will unveil elevated and food and beverage offerings across Radisson hotels along with other enhancements to the guest experience.
The Radisson Blu in Grenada will be the first property to feature functional and inviting Scandinavian-inspired public space and guest room designs. These include a “Get Ready Moment” wall housing a large vanity and full-sized closet with flattering lighting. Choice will also introduce new and more premium shower and hair and body products to elevate the bathroom experience at Radisson and Radisson Blu hotels.
Indy Adenaw, Senior Vice President and General Manager, Upscale Brands, Choice Hotels International, said:
Since our integration of the Radisson brands, we’ve sharpened their brand propositions to captivate travelers who are looking for a hotel stay that stands above the rest. This year will mark just the beginning of our efforts to translate that vision into something customers can experience and enjoy on property. We are excited to usher in a new era for these beloved Radisson brands. At Choice Hotels, we’re never ones to rest on our laurels. We’re committed to further strengthening and distinguishing these brands within an increasingly competitive landscape so that owners can be confident they’re gaining a truly great value from their investment.”
Anthony’s Take: Before this past summer, I had not stayed in a Radisson Blu property in many years. It’s been over a decade since I stayed in a Radisson hotel, but I used to be in one frequently in the Bay Area over a decade ago. I like that the brand identities are being updated and will have to check out more Radisson Blu hotels in the future. Radisson Individuals has also piqued my curiosity.
(Image Credits: Choice Hotels.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
