British Airways Debuts Limited-Edition Business Class Amenity Kits at London Gatwick Airport

British Airways is elevating the long-haul Business Class experience with the debut of a new limited-edition range of amenity kits for its Club World cabin, launching exclusively on flights from London Gatwick starting this week. The collection marks a new creative collaboration between the airline and anatomē, a luxury British wellness brand and modern apothecary, blending British design, artistry, and wellbeing into a single travel experience.

The new amenity kit range features four collectible pouches, each showcasing bold, original artwork by British artists curated through art platform Rise Art. These limited-edition designs embody the airline’s ongoing mission to celebrate British originality and craftsmanship, while offering customers a modern, elevated onboard experience that extends beyond traditional inflight amenities.

The travel pouches are designed not only as practical companions for long journeys but also as statement pieces that passengers will want to keep and reuse. With four distinct designs in the series, the collection is expected to become a favorite among frequent travelers and collectors alike.

Each amenity kit includes bespoke skincare products developed exclusively for British Airways by anatomē.

• The botanical multi balm combines organic shea butter, rosemary oil, and vitamin E, which is formulated to nourish and soothe the skin while providing long-lasting hydration.
• The hydrating moisturizer blends essential oils, aloe vera, and hyaluronic acid to refresh and calm the skin. This counters the drying effects of air travel.

Both products are sustainably packaged in recyclable aluminum, helping the airline eliminate more than 26.5 tons of single-use plastic each year. The partnership reflects British Airways’ broader commitment to combining luxury and responsibility (with every detail of the amenity kit thoughtfully designed to enhance comfort while reducing environmental impact).

The amenity pouches themselves are made from fully recycled fabric, aligning with British Airways’ ongoing sustainability initiatives. Inside, passengers will find eco-friendly essentials, including:

• Socks crafted from recycled polyester
• A bamboo toothbrush and paper-wrapped dental kit
• Earplugs and eye mask for optimal rest during flight

Each element has been carefully considered to minimize waste while maintaining British Airways’ signature sense of sophistication and comfort.

The launch of these limited-edition amenity kits is part of British Airways’ larger effort to redefine its premium travel experience, following the airline’s new global lounge concept, refreshed cabin interiors, and revitalized brand direction. Together, these initiatives highlight a focus on innovation, design, and customer wellbeing, showcasing the airline’s renewed commitment to delivering modern luxury with a distinctly British sensibility.

Calum Laming, British Airways’ Chief Customer Officer, said:

At British Airways we’re always looking to innovate for our customers, and, like our new global lounge concept and cabins, as well as our marketing campaigns and safety videos, we set out to signal a new direction, creating something bold and original, modern and unexpected that would surprise and delight our customers. We’re confident we’ve achieved that with this collaboration with outstanding homegrown British talent and wellness products by anatomē. The kits have been designed to be enjoyed during and after the flight. They’re ideal for reuse – whether as a travel pouch or an everyday carry-all. We’ve worked with anatomē to choose products that are both ultra-hydrating and relaxing, and we can’t wait to share them with our customers on board.”

Anthony’s Take: I have a closet filled with amenity kits and tend to hoard them. These look fun and I like that there are several designs.

(Image Credits: British Airways.)