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I’ve written a good amount about the low-cost carrier, Breeze Airways. I was impressed overall when I flew the airline to Las Vegas a few months ago (full review here). The airline recently celebrated its second birthday and it has been interesting to watch it mature. Wi-Fi is being rolled out, the First Class cabin was rebranded, and now Breeze Airways is in the process of launching a co-branded credit card and an official loyalty program.
Tom Doxey, Breeze Airways President said:
As Breeze Airways celebrates its second year of flight operations, we are offering the most desirable elements in air travel: fast, efficient, comfortable and affordable flights from underserved markets – provided by people who are passionate about delivering ‘Seriously Nice’ service. Barclays has a proven track record with major travel brands and this partnership is driven by our shared goal of advancing purposeful innovation. Together, we will provide an unparalleled range of experiences for our cardmembers.”
The credit card program looks like it will run on Visa’s payment network and will launch in early 2024.
Peter Gasparro, Chief Development Officer at Barclays US Consumer Bank added:
Barclays and Breeze Airways are committed to innovating in the co-branded credit card space through a highly creative value proposition and frictionless digital experience. Barclays’ partner-first approach to credit card programs will help Breeze Airways reach new heights by enhancing the brand’s core benefits while connecting with our customers through Barclays’ rich data capabilities and personalization tools to deliver seamless digital experiences.”
No details have been released around potential benefits of the credit card or loyalty program.
Anthony’s Take: Breeze Airways continues to mature and add to its offering. A co-branded credit card and loyalty program will help the brand retain travelers and grow its marketshare.
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