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Allegiant Travel Company, the owner of Allegiant Air, opened the Sunseeker Resort Charlotte Harbor, Florida last week. This extension into hotels is the first step in the company being thought of as an integrated travel company and not just an airline.
The resort has 785 guest rooms and 22 waterfront acres for guests to enjoy. It also offers 20 dining establishments, multiple pools, a spa, shopping, a fitness center, and a golf course.
Maurice J. Gallagher, CEO and Founder of Allegiant, said:
This is a transformational project for Allegiant. It’s a catalyst for our continued growth as an integrated travel company and an example of how the industry can adapt to continue providing customers with the products and services they want.”
The airline has been selling hotel rooms on behalf of third parties for more than 18 years. Now, they can book guests into a hotel that the company owns. Allegiant’s loyalty program, ALLWAYS Rewards, offers members loyalty points by flying Allegiant, staying at Sunseeker, renting a car through Allegiant.com, and more. These points can then be redeemed for flights, stays, and more.
Allegiant first announced plans for the resort in 2017. It has flown over 18 million passengers into Punta Gorda Airport (PGD), which is located only a few moments from the resort. Allegiant flew to its first Florida destination in 2005 and now serves 10 cities in the state and more than 200 routes, overall. The low-cost carrier flies nearly eight million leisure travelers in and out of Florida every year.
Anthony’s Take: It’s interesting to see an airline own a hotel. It’s hardly the first time that this has been done. Air France launched the Le Méridien brand as far back as 1972. American Airlines also opened a $250 Million, 600-room hotel for its staff in Dallas this year. The resort looks upscale. It will be interesting to see how it fares.
(Image Credits: Allegiant Travel Company.)
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1 comment
The move makes sense. I’d be surprised if Allegiant didn’t open many more. Interesting about Le Meridien hotels. Then there’s Intercontinental, which Pan Am founded in the 1940’s because a lot of places Pan Am flew to lacked top notch hotels.