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Choice Hotels is updating the complimentary breakfast offerings at Comfort and Country Inn & Suites by Radisson. The pilot program will run at select properties and offer new signature breakfast items like a Comfort breakfast bowl and a Country Inn & Suites biscuit sandwich.
Choice signed agreements with Florida’s Natural and General Mills to level up its current choices. The Comfort brand will launch a pilot of a Build Your Own Breakfast Bowl concept. It gives guests the flexibility to create a meal tailored to their own tastes and dietary preferences. Ingredients include scrambled eggs, potatoes, peppers, onions, bacon bits, cheddar cheese, and “Everything Bagel” and “Nashville Hot” seasonings. Country Inn & Suites will trial Pillsbury biscuit sandwiches.
Judd Wadholm, Senior Vice President and General Manager of Choice Hotels’ Core Brands, said:
At Choice Hotels, we recognize that a hearty breakfast is an essential element of what upper midscale hotel guests expect, and these on-property upgrades we co-developed with owners are designed to drive enhanced value for them and for guests of Comfort and Country Inn & Suites. As we have done for the past 85 years, we are continuously investing in areas that will help owners drive more revenue and attract the right repeat guests, working hand-in-hand with hotel owners to chart that path.”
Jenny Aboudou, Head of Upper Midscale Brands, added:
Guests expect a breakfast experience that goes beyond convenience. They want a delicious, customizable meal that reflects the quality of the brands they choose. At Choice Hotels, we are deeply attuned to evolving consumer trends, and we are well positioned to exceed expectations with a refreshed, innovative breakfast that makes the experiences at Comfort and Country Inn & Suites unlike any other brands in the industry—giving owners an even more compelling reason to grow with us.”
Anthony’s Take: It’s good to see investments made in the guest experience whether that’s at a five-star hotel or motel. The breakfast bowl concept sounds great.
(Image Credits: Choice Hotels.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
