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Benchmark Resorts & Hotels and KFC (Kentucky Fried Chicken) have teamed up with a special Mother’s Day package for mom’s who want to eat chicken in a bathrobe this year. The chain’s popular Chicken & Waffles will be available through in-room dining menus for Mother’s Day weekend. The package also includes a limited edition KFC robe with the meal served on a special KFC tray.
Benchmark Resorts & Hotels operate 51 properties in the United States and six are participating in this promo. These include:
- Rise Uptown (Phoenix, AZ)
- The Shores Resort & Spa (Daytona Beach Shores, FL)
- The Kendall Hotel (Cambridge, MA)
- Dossier (Portland, OR)
- Hotel Max (Seattle, WA)
The “Mom Flies the Coop” package needs to be booked here using promo code “KFCMOMS.” Rates start at $159 per night and must be booked a minimum of 48 hours in advance for stays on May 10th and 11th.
Catherine Tan-Gillespie, President of KFC US, said:
We were inspired by moms on social media sharing that they would love nothing more than a night away for some true rest and relaxation for Mother’s Day, which led us to this unexpected partnership. By teaming up with Benchmark Resorts & Hotels to curate this unique staycation for mom, we’re bringing her everything she loves: appreciation and relaxation on her special day plus an ultimate flex meal with the brunch icon, Chicken & Waffles.”
Evan Crawford, Vice President of Marketing for Benchmark Resorts & Hotels, added:
Benchmark’s collection of independent resorts and hotels creates experiences that immerse guests in each of our distinct destinations. We know, though, that sometimes it’s the tried-and-true favorites – like KFC’s Chicken & Waffles – that give you everything you need for a reset. We’re excited to help moms find a place where they can enjoy a moment to themselves this Mother’s Day weekend and every other day of the year.”
Anthony’s Take: These tie-ins are always fun. I’m not sending my mom off to eat chicken in bed, but I lov the branding and creative marketing here.
(Image Credits: Benchmark Resorts & Hotels and KFC.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
