Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links below. This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
JetBlue has been teasing adding domestic First Class for some time. As JetBlue struggles to keep up with changing demand and the increased need for premium seats, it’s making a misstep by simply rebranding its extra legroom seats from Even More Space to EvenMore. The seats and pitch will remain the same, but will be sold as a bundle (similar to what Spirit recently introduced). This means that any hopes of a “Mini Mint” or domestic First Class have been dashed.
JetBlue President, Marty St. George, shared:
We’re thrilled to enhance our popular extra legroom seats, giving customers even more reasons to choose JetBlue. A key part of the EvenMore transformation is making it easier for customers to find and book these enhanced options right from the start.”
The offering will be similar to what Frontier and Spirit now offer (and what is considered Business Class in Europe) with Economy Class seats that include a blocked middle seat as well as the possibility of complimentary alcoholic beverages or meals (soft drinks and snacks are already free on JetBlue. Spirt will actually be a bit more luxe with its Big Front Seats®, which are akin to domestic First Class seats. JetBlue will sell this as a separate offering similar to what Delta calls its Comfort+ or United peddles as Economy Plus®.
JetBlue has been all over the place lately. Last month, it announced that it’s building its own lounges in 2025 at its hubs at New York John F Kennedy International Airport (JFK) in Terminal 5 in late 2025 and at Boston Logan International Airport (BOS) in Terminal C. That made many hopeful that a true First Class was on the way, but it was apparently not meant to be at this time.
Anthony’s Take: I have not flown JetBlue in a while. I keep wanting to try its Mint product to Europe, but the opportunity has yet to materialize. This is disappointing news as I would have definitely flown its “Mini Mint” to see what it was all about.
(Image Credits: JetBlue.)
User Generated Content Disclosure: The Bulkhead Seat encourages constructive discussions, comments, and questions. Responses are not provided by or commissioned by any bank advertisers. These responses have not been reviewed, approved, or endorsed by the bank advertiser. It is not the responsibility of the bank advertiser to respond to comments.
Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
