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Last month, I wrote about how United Airlines would be ceasing its print publication, Hemispheres. Now, you can reserve a free copy of the final issue through MileagePlus® Exclusives, but request this quickly as only 50,000 are available.
United Airlines began printing Hemispheres magazine back in 1992. It featured a good mix of travel content, celebrity fluff, and lots of ads for high-end doctors. I always looked forward to reading the “Three Perfect Days” features and doing the crossword puzzles.
An in-flight magazine seems like a relic of a bygone era. With seatback entertainment, laptops, tablets, phones, video games, Kindles, and more, passengers have plenty to keep themselves occupied while flying. United Airlines was the last of the big three airlines in the United States to offer a printed magazine. Hemispheres offered content that I found largely interesting and who didn’t like unfolding the route map in the center to dream of your next destination? This all ends soon.
I honestly can’t say that I’m surprised that it’s going away. Aside from this blog, I work in media and manage the advertising sales teams for 21 brands. We have magazines, websites, newsletters, and more. Content is consumed differently and we have adapted to these changes. Magazines carry high costs. Between the writing, editing, production, printing, shipping, etc. there is a lot spent to get the paper edition into your hands. That’s not to mention the added weight to flights as these are constantly being flown around on the aircraft.
Anthony’s Take: If I had to choose, I would definitely take Wi-Fi over a magazine. But, there is something quaint to disconnecting and reading about some far-flung locale that you can add to your travel bucket list. Goodbye, Hemispheres. If you’d like to snag a copy of the final issue, act fast.
(Image Credits: United Airlines.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
