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Streaming service Netflix might soon be coming to a city near you in the form of massive shopping, dining, and entertainment complexes called Netflix Houses. The first two locations have been announced and will open in King of Prussia, PA and Dallas, TX next year.
Netflix has dipped its toes into smaller experiential activations with its pop-ups for shows like “Bridgerton,” “Stranger Things” and “Squid Game.” Now it has its sights set on much larger complexes that will be housed in former department stores (each measuring more than 100,000 square feet) at the King of Prussia Mall and the Galleria Dallas.
The Netflix Houses are being constructed to fuel fan engagement and create excitement around upcoming streaming shows. Marian Lee, Netflix’ Chief Marketing Officer, said in a statement:
At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings. We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing and unexpected ways.”
The exterior of the Netflix Houses will be adorned with sculptures and a mural mashup of popular Netflix characters. Inside, all of the food and shopping will be inspired by the streaming services many popular series.
Anthony’s Take: This is a cool concept and a way to breathe life into some dying shopping malls. There are many vacant department stores across the country and filling them with experiential spaces will help to bring back the crowds.
(Featured Image Credit: Netflix.)
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Advertiser & Editorial Disclosure: The Bulkhead Seat earns an affiliate commission for anyone approved through the links above This compensation may impact how and where links appear on this site. We work to provide the best publicly available offers to our readers. We frequently update them, but this site does not include all available offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities.
